Broadband has become a necessity

September 10, 2020

Broadband internet access has changed the world. Since the early 2000s many people have become accustomed to their connection to high speed internet. 

Before broadband, we connected to the internet through the telephone line, which offered 56kbps, an incredibly slow speed by today’s standards. If you wanted to download media it could take days, and the file would have to be heavily compressed, compromising the quality. As broadband networks spread across the globe, many Americans in the US found themselves without access to this new technology.  

These households were left behind while the world around them adapted to increasingly higher download speeds. By 2017 the average internet speed in the US had already reached 18.75mbps, allowing people to upload, download and stream media quickly with very little compression. 

High speed internet access had already been in high demand before COVID-19. Now, with the pandemic continuing into the school year it has become clear that broadband internet access is a necessity.

Despite the need, nearly half of the US population does not have the ability to connect. 

Many Americans struggling to get online live in rural areas. 

In these regions the population is small and spread out, and the terrain is often an obstacle for the deployment of the technology required to deliver internet access. This makes it extremely costly for Internet providers to offer their services to rural communities. To further complicate things, ISPs often claim that they are servicing an entire county, when they only cover parts of the county. This leads to inaccurate data compiled by the government. FCC maps often show a broader area of coverage than what actually exists. 

Individual families are having to get creative to solve this problem, but those solutions are proving to be costly. 

A recent video by the Wall Street Journal features Eva and Sarah, sisters living close to one another in Sissonville, West Virginia. Sarah gets frustratingly slow internet speeds, and Eva is not able to get internet service at all. Hear their story on how they are working around this problem, and more information about the digital divide from The Wall Street Journal. 

Kinetx Prime was formed to address these rapidly increasing needs of Americans without adequate broadband connectivity wherever they exist. This team is uniquely qualified to deliver innovative solutions to address the chronic need for connectivity in unserved and underserved American communities.

Read more about Kinetx Prime’s solutions here.